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A good service introduction should help someone understand three

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things.

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Who you help, what working with you looks like,

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and what to do next.

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Let us use a small design studio as an

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example.

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First, make the problem concrete.

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You might help independent businesses turn a confusing website

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into a clearer first impression.

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That tells the viewer who the service is for

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and why it matters.

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Second, explain the process in plain language.

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Start with a short conversation about the business.

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Agree on the most important pages, then review a

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first draft together.

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People can picture the work because the steps are

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specific.

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Third, finish with a simple invitation.

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Ask them to prepare one page they would like

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to improve and book an introductory conversation.

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You do not need a long list of features

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or a promise of instant results.

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Give your audience one useful idea, a clear process,

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and a next step they can understand.

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That is a message worth putting a face to.